J. Fenton Too is the retail manifestation of a powerful personality. Joan Fenton herself is one-in-a-million, and she was determined to locate her women’s clothing boutique on Charlottesville’s historic downtown mall, a shopping mecca she played a major role in building. Her store features Flax linen clothing, in regular and plus sizes, as well as artisan jewelry, whimsical gifts and fun socks!

Joan’s story reads like good Bob Dylan lyrics from the ’70s. From origins as a musician and folklorist in West Virginia to itinerant craft merchant in New York to Charlottesville denizen with multiple stores over four decades, her wisdom and experience hang in wondrous display throughout this store. You can be certain that she personally selects every item, and that each reflects her fine eye for quality and her love of the beautiful, the practical, and often with a touch of whimsy, or (as she likes to say) her “warped sense of humor.”

Contact info

118 East Main Street, Charlottesville, VA 22902

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