First Watch specializes in delicious creations freshly prepared to order. First Watch begins each morning at the crack of dawn, slicing and juicing fresh fruits and vegetables, baking muffins and making French toast batter from scratch.

Everything is made to order and freshness is never compromised. They don’t use heat lamps or deep fryers —  only the finest ingredients possible for the freshest taste around. When you arrive, they welcome you with a pot — not just a cup — of their Project Sunrise coffee, along with complimentary newspapers and WiFi Internet access.

“Yeah, It’s fresh.”


1114B Emmet St. N.
Charlottesville, VA 22903
Open Daily: 7am – 2:30pm

Closed on Thanksgiving & Christmas