Jean Theory

This boutique on the Water Street side of The Downtown Mall carries more than 70 styles of denim from the most recognized designers, alongside a carefully curated selection of clothing and accessories.

Inspired by her time spent in SOHO, entrepreneur Laura Van Camp believes your jeans should fit you as closely and intuitively as the genes you were born with.

“…except with our jeans,” says Van Camp, “you get to choose how you inherit them – be it from one of our designers, or a customer who has sold back to our “inherited” collection.”